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             Conservation of the Metasequoia

In order to help conserve the Metasequoia trees in China, the Chinese government has established certain environmental protection laws such as the Forest Law, the Management Regulation of Natural Reserves, Regulations on Wild Flora Conservation, and the Regulations on Management of Forest and Wildlife Nature Reserves.

China has set up more than four hundred stations for rare plant protection and breeding, along with over one hundred and twenty botanical gardens and tree gardens. These set up these stations in order to rescue and breed these endangered plants. It has helped to protect about eighteen hundred species of plants, including the Metasequoia. Within the past seven years, China has seen planting of large-scale shelter forests, implementation of ecosystem improvement programs, and compulsory afforestation activites through nationwide tree planting and territory greening programs.

MARKETING PLAN for the METASEQUOIA TREES

The people living close to the Metasequoia must protect the legacy of these ancient wonders. The best way to prevent the destruction of the Metasequoia trees is to educate the people that interact with them on a daily basis. Education should be the basis of any conservation or protection plan. By educating people to appreciate and incorporate this "living fossil" into their culture they will respect the Metasequoia as a cultural artifact.

Our marketing plan would mainly target educating the youth of the land where the Metasequoia thrives, but would not leave out the elders, since they are the ones responsible for destroying the Metasequoia forests. We plan on setting up forums, lectures and interactive presentations to help the people to understand the importance of the Metasequoia and its preservation. In the schools, we plan on creating a club or group of children who are interested in saving the trees. They would learn about the various ways to protect the Metasequoia, through education, land conservation, grove planting and protective barriers. We feel that having the children get involved in the process of saving and educating each other about the Metasequoias will be more effective them having a scientist or researcher come in to lecture to them. This way they will feel responsible for the Metasequoias welfare as they incorporate these "living fossils" into their culture and daily lives.

If anyone has any interest in saving trees around the world contact the Global Trees Action Fund where they support the conservation of globally threatened tree species and their habitats.

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