ALEXANDRA AGUIRRE RODRIGUEZ, Ph. D.

Assistant Marketing Professor, Bryant University

College of Business

Bryant University

1150 Douglas Pike

Smithfield, RI 02917

Phone: (401) 232-6069

E-mail:    arodrig1@bryant.edu

 

 

EDUCATIONAL

BACKGROUND

Ph. D. in Business Administration (Marketing), University of Illinois at Urbana-Champaign, 2006

 

 

 

Bachelor of Science in Business Administration (Marketing), University of Miami, 2002

 

 

RESEARCH INTERESTS

I am interested in the motivational processes that underlie consumer decision-making and action. I either have examined or am currently examining these motivational processes in the following contexts:

 

 

  • Bi-cultural consumers

  • Consumer desire

  • Self-image congruence

 

 

          

RESEARCH IN PROGRESS

Aguirre Rodriguez, A. and Adriana Boveda-Lambie. The motivational influence of ethnic product cues on bicultural consumers.

 

Aguirre Rodriguez, A., Richard P. Bagozzi, and Madhu Viswanathan. Appetitive and volitive motivational influences in consumer desire.

 

Michael Bosnjak,Aguirre Rodriguez, A. and M. Joseph Sirgy. The Image Congruence Hypothesis: A Meta-Analytic Review.

 

 

 

SCHOLARLY

RESEARCH

 

Selected Refereed Proceedings

 

Aguirre Rodriguez, A. Not all desires are created equal: Toward a typology of desire in consumer research. Accepted at the Academy of Marketing Science Annual Conference 2006. San Antonio, TX.

 

Aguirre Rodriguez, A. Not all desires are created equal: The motivational role of appetitive drives in consumption behavior. 2006 Winter Society for Consumer Psychology Conference. Miami, FL.

 

Aguirre Rodriguez, A. Toward a typology of desire in consumer research. 2006 Winter AMA Conference.  St. Petersburg, FL.

 

Aguirre Rodriguez, A. Self-image-product-image congruence: Meta-Analysis and Future Research Direction. Academy of Marketing Science Annual Conference 2005. Tampa, FL.

 

 

 

        

ACADEMIC HONORS/

Academy of Marketing Science/Marketing Doctoral Student Association Grant, 2006

Academy of Marketing Science/Marketing Doctoral Student Association Grant, 2005

The AMA Foundation Valuing Diversity Ph.D. Scholarship Award, 2003

GRANTS

John M. Jones Fellowship (UIUC)  2002, 2003, 2004, 2005

 

Sheth Foundation Research Grant (UIUC Business Administration Dept.) 2003, 2004, 2005

 

 

               

PROFESSIONAL AFFILIATIONS

 

  • Ph.D. Project (Marketing)

  • American Marketing Association

  • Association for Consumer Research

  • Society for Consumer Psychology

  • Academy of Marketing Science

 

 

 

TEACHING

  • Consumer behavior

 

  • Integrated marketing communications